Mystiq Living, a natural skin and hair care brand is everything you need for pampering yourself. All their products are made with Essential Oils, Plant Extracts, Vitamins and Minerals.
Despite often contested claims, natural therapy has empirically proven to be one of the most reliable forms of treatment for long-term health and wellness.
These practices aim to fill the gap where standard treatments fail to provide satisfying or concluding results.
Hence, if you are looking for natural means to cure, protect and maintain good skin, hair and mental wellness, you must try the products from Mystiq Living!
The company brings you a range of products with a philosophy rooted in nourishment rather than cosmetic beauty.
Here is everything you need to know about the company, its products and its journey.
The Beginning
Mystiq Living is a Delhi-based health start-up that aims to provide nourishment with its homegrown, hand-crafted and 100% plant-based products. The company brings you a range of skin, hair and body care products that offer natural remedies for various ailments and wellness.
The company, co-founded by Ms Priyanka Girotra and Mr Nitin Girotra in 2019, emerged from the idea of enhancing beauty from within when Ms Priyanka started testing various formulations through commonly available ingredients out of her own natural interest.
These formulations are hand-crafted, plant-based, natural and pure in their forms without any chemicals, toxins, preservatives or fragments.
The products were initially tested on relatives and friends and made available for a larger audience later on.
These ingredients are easily available and enabled the founders to start the company by launching its skin and hair care range ‘The Originals.’
During the inception, the founders observed that there were many companies in the market that offer similar products and formulations at a higher price and that many companies claimed to offer natural products but were actually promoting products with synthetic ingredients as natural products.
Addressing this gap was the starting point of Mystiq Living which is now offering a range of natural and plant-based products at a reasonable and lower price compared to other companies in the market.
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Products and Formulations
The company offers a unique collection of wellness products for your skin, hair and body wellness. In addition, another range including cold-pressed oils, essential oils, body butters, hydrosols and therapy products is also available.
The products fall into three categories; ‘Original Series’, which includes natural ingredient formulations for hair and skin health, ‘Therapy Series’ for mental health, stress and anxiety and ‘Special Series’ which the company says are unique formulations with secret formulas and have unmatched properties.
The formulations include un-refined and natural oils like castor oil, olive oil, avocado oil, Kalonji Oil, and Argan oil for hair. Skin products include natural formulations from Cocoa-butter, aloe vera gel, rose water, jasmine water, green coffee, neem and green tea for the face and skin.
The company has different products for each of your concerns. For, instance, products for skin care are designed to target conditions like ageing, Acne, pigmentation, dark circles, and oil control, among others.
Hair problems addressed by Mystic Living hair care solutions include lice treatment, premature greying, hair fall and dandruff.
The company has a unique mechanism of personally interacting with the customers, understanding their concerns and suggesting the right products of the right medicinal value.
Aroma Therapy
The company also offers essential oils in its ‘Aroma Therapy’ range, one of the most praiseworthy features of the company’s products.
‘Aroma Therapy’ is still not a well-known or well-practised science in India regardless of its recognition as a potential healthcare ideology among some. Nevertheless, it has great benefits to offer.’ says, Mr Nitin.
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These products are essential and pure oils passionately blended following all the protocols to produce high-quality end products.
They provide directions for consumers to know the right way of using these highly volatile and concentrated oil blends.
One can mix the oils in certain proportions for use in natural aromatherapy treatments. The smell of these oils helps you recover from stress and anxiety. They also help you with sleep problems to restore natural sleep patterns.
Products designed to address these issues include ‘Deep Sleep’ and ‘Stress relief’. These blends combine the therapeutic properties of lavender, lemon, and Ylang Ylang which provide relaxation from mental stress.
The ‘Deep Sleep Roll-on’ is a combination of cedarwood and chamomile. It provides a relaxing aroma with a warm and sweet fragrance.
These products work on your nerves, respiratory system and factory nerves. They give you a sense of relief from stress, anxiety or pain.
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Initial Challenges
‘One of the initial challenges we faced was that people were more interested in buying skin and hair care products right off the shelf’, said the founder Mr, Nitin.
Cosmetic products with chemicals and toxic ingredients often offer quick-track solutions but have long term side-effects. Mystiq offers pure, raw and unrefined natural ingredients that give you long-term and sustainable solutions.
These products were barely used before by consumers. This made education and awareness of natural health and wellness a great challenge for the team.
‘Bringing confidence and reliability to our products has been a consistent effort. Telling people that these natural products we sell are in fact the founding stones of hair and skin care products that you are already using, but you can buy Mystiq products at a lower price and be sure of the quality because you yourself are creating the products for use’ says Nitin.
Covid-19 has added to the challenges of procuring supplies from around the world. However, the company has seen a significant rise in demand because of enhanced awareness in the market.
Nevertheless, meeting these demands has been a great challenge for the company and remains to be an ongoing challenge.
Logistics, Sales and Marketing
The company sources the ingredients from certified manufacturers from around the world who practice natural and organic farming. Further, each ingredient is tested for its purity and is graded by a certified laboratory.
All the products are sourced from their place of origin directly. Most of the essential oils reach the company’s facility in their original and raw form from Ghana. Their skin butters come from Spain, Mexico and Brazil.
The company emphasizes its philosophy of ‘nourishment’ and ‘inner health’ while creating awareness about its products. The company conducts is active on Instagram and Facebook. There they share success stories, receive feedback and also market reels and videos of the products.
The products are available on Amazon, Flipkart and also on their website.
Future
‘It’s not about external beauty that we emphasize upon. We are talking about beauty that is inside-out. Our philosophy is nourishment and inner wellness and each product and its effect nourishes you from within, and is longstanding’.
‘The philosophy that we offer is not a quick fix. It becomes more difficult to sell this idea as we progress, but we believe through education and awareness we could create a structural change’, says Mr Nitin.
The company aims to progress through its idea of nourishment from within. And creates awareness of natural ways of defining one’s health and wellness.
The brand has had an insightful journey that brings you natural and plant-based solutions. Mystiq Living is definitely a brand you can trust for all your health and beauty concerns.
Also, Read – Top Ayurvedic Health Start-Ups of India
