in , ,

Top 6 Organic Beauty Startups of the Decade in India

Looking for organic beauty products with soothing properties and natural fragrances? Then you should definitely check out these amazing organic beauty startups in India that are giving tough competition to reputable brands!

The demand for skin care has been on the rise with the improving financial situation of the middle class. Investing in beauty products has become more acceptable for people. After all, once you have your basic needs met, the next thing you will want is to invest in yourself. Beauty increases your confidence and your overall health.

But the journey of beauty and skincare is not very smooth for everyone, and it takes many trials and errors to figure out what works best for you. Until recent years, chemical-based products dominated the Indian market. However, time and again, many of these products have been in several controversies related to health effects that made the public question their authenticity.

This led to the rise of a new type of product that only contains natural and organically grown ingredients. In recent times, there has been a rapid shift towards organic products. The Indian cosmetic industry is expected to grow to an enormous 220 billion dollars by 2025

This makes India the hub of cosmetic products, a large percentage of which is now occupied by organic companies. Campaigns such as ‘Make in India’ by the government have aided in highlighting local brands and creating a reliable image of these products.

Recommended Story – Best Organic Beauty Brand in India

Organic beauty products – What are they?

Organic products are the products which are produced from organically grown ingredients. Most of these products have no preservatives or risk of contamination from pesticides and insecticides that are used for growing plants.

Products with natural ingredients are more likely to generate any allergic reaction or side effects. Here, we introduce you to the best and most promising 6 organic beauty startups in India.

1. SkinKraft – India’s First Customized Skin and Hair Care Regimen

Based in Hyderabad and Bengaluru, SkinKraft is an organic cosmetic company that was founded by Chaitanya Nallan, Virendra Shivhare, and Sangram Simha. 


As the name suggests, they customize skincare products. One size does not fit all when it comes to skincare as every person has a different type of skin. Skincraft understands this issue and has developed a unique solution for the customers.

At first, it collects the data from the customer, which contains information about their skin. It not only considers the skin types that are normal, oily, or dry but also other influences like lifestyle and diet.

According to the company, the products were formulated based on thousands of research data with collaboration from immensely detailed databases from India, Taiwan, and Japan.

Most of the buyers of their company are from metro cities like Mumbai, Delhi, Bangalore, and Kolkata. The company uses Artificial Intelligence technology to collect and process the data from the customers to deliver them the best-suited products. 


Some of their best-sellers are Brightside Night Cream for Dull and ageing Skin, CocoCap Frizz Ease Leave-in Conditioner For Dry and frizzy Hair, Ultra Matte Cream Gel – SPF 40 for Slightly Oily Skin, Age-Lock Serum for Dull, Aging Skin. 

2. Tattvalogy – The Science of DIY

The idea of DIY beauty products is nothing new. Thousands of tutorials are available on the internet for making hundreds of different types of products. However, it is often impractical to find all the ingredients required to make those products, and even if you do find them, sometimes, the process can go wrong and destroy the effectiveness of the ingredients.

This startup by Megha Wadha and Karnesh Mahendru has been trying to reduce the inconvenience of organic beauty enthusiasts by providing them with raw materials with an appropriate tutorial on how to formulate beauty products.

The company was founded in 2018 and has witnessed a tremendous growth rate of 20% per month. They provide both skincare and haircare products. The raw materials for the products are sourced from across the world.

The main reason why this concept has become popular among customers is because by making their products, the consumers can make sure what goes into them. Thus, they perfectly adhere to the needs of the sceptics.


Some of Tattvalogy’s best sellers are Tattvalogy African Shea Butter, Tattvalogy Licorice Root Powder, Tattvalogy Multani Mitti Powder, and Tattvalogy Pure Natural Beeswax.

Recommended Story – Top Startup In Organic Food Business In India

3. mCaffeine – India’s First Caffeinated Brand For Skin & Hair

Are you obsessed with coffee? If so, then you may also love this brand. mCaffeine is an organic beauty brand founded in 2016 by Tarun Sharma and Vikas Lakshmana, and they have taken the obsession with coffee to another level. 


According to the founder, the idea struck him back in 2015, when he had a sore eye. As with most people, his first thought was to try home remedies. So he put some green tea bags on his eyes, and his puffiness was gone.

He was curious about the mechanism of this whole process, and after some research, he came to know that the caffeine in the tea reduced his puffiness. And thus mCaffeine was born.

All the beauty products are coffee-flavoured, which gives their brand a unique USP. The quality of the products is outstanding, and they have maintained a huge fanbase, with over 5 lakh customers. The annual revenue is said to be approximately a hundred crore. 


The best sellers of mCaffeine are Coffee Body Scrub for Tan-Free and Smooth Skin, Choco & Shea Body Butter for 72 hours of Moisturization, and Coffee Face Wash to Remove Tan & Deeply and Cleanse.

4. Wild Earth – Signature Beauty Potions by Shabia Walia

Wild Earth is a startup based in Mumbai, and it manufactures completely organic products free from sulfates and parabens. Shabia Walia in 2016 founded this brand. It sells around 17 varieties of handmade products for skin and hair at very affordable prices.

Wild Earth

The products are free from all chemicals known to cause harm, including parabens, sulfates, phthalates, and silicons. It also has a catalogue of products for men. The products are immensely adorned by the consumers because they managed to generate a huge annual turnover of 1.5 crore.

According to the founder, Shabia Walia, she started making her body scrub initially because she was dissatisfied with the ones that were available in the market. The results made her think that she should try to make some for her family and friends, and it was a big hit among them. Fast forward to a few years later, the formula turned into a whole brand.

5. Plum – India’s First Vegan Beauty Brand

Plum is India’s first vegan beauty brand. It was founded in 2015 by Shankar Prasad, a double gold medalist in IIT in chemical engineering and an MBA. It sells a wide range of vegan products, including skin and body products.


The brand does not make extravagant false promises or inflict insecurities through its advertisements. Its products only claim to maintain your skin and hair in its best natural form as the brand believes there is no definition of beauty.

It is inspired by nature as nature is beautiful in all shapes and forms, and so is the human body. The products of this company are available in retail stores in India and online stores like Amazon, Flipkart, and their website.

The products are quite affordable as compared to any other organic or vegan products at prices ranging from Rs. 300 to Rs. 1200. Customers love the products and the brand is witnessing an incredible growth rate of 35% per year.


The best sellers of Plum Goodness are Green Tea Pore Cleansing Face Wash, Green Tea Alcohol-Free Toner, Plum Green Tea Renewed Clarity Night Gel, Grape Seed & Sea Buckthorn Glow – Restore Face Oils Blend.

6. Tribe Concepts – India’s First Plant-Based Ayurvedic Skin & Hair Care

The products of this brand are inspired by the founder’s experiments with skin and hair care. Amrita Gaddam was a master’s student, and like any other master’s student, she was busy and did not have the time to practice home remedies for her beauty.

Tribe Concepts

She started facing skin and hair problems like never before. This led her to ask her mother in her hometown in Andhra Pradesh about some homemade products that turned out to be effective for her. This inspired her to start her brand that sells organic products and solves the problems of many city-dwelling women and girls.

The products are completely free from chemical preservatives and use Ayurvedic formulations and ingredients that are not in most other organic products like Bakuchi and Manjishtha.

The brand runs today from Bengaluru and has ten products with a sizable customer base of 30,000 from all over the world, and it was able to generate an enormous revenue of one crore in just nine months. The brand is a favourite among people concerned about the environment because of its zero-waste policy.


Tribe Concepts’ best sellers are 90-day Miracle Hair Oil, 24K Kumkumadi Thailam, Face Brightening Daily Cleanser, and Onion Hair Growth Oil. 

Also Read – Organic Farming in India

Final Thoughts 

Organic beauty products are the best alternatives for regular beauty products with chemical ingredients. We hope these recommended 6 Organic beauty startups in India help you find the right product that your skin and hair love.

Frequently Asked Questions

Q: What defines a beauty product as “organic” in India?

In India, organic beauty products are those made with ingredients grown without synthetic pesticides, herbicides, or genetically modified organisms (GMOs). Look for certifications from reputed organizations like USDA Organic, Ecocert, or India Organic to ensure the authenticity of the product.

Q: Are organic beauty products in India suitable for all skin types?

Yes, organic beauty products in India often cater to a variety of skin types. However, it’s essential to check the product labels for specific information. Many organic products use natural ingredients that are generally gentle and suitable for sensitive skin, but individual reactions may vary.

Q: How can I differentiate between genuine organic products and those making false claims?

Look for recognized certifications on the product packaging, such as “India Organic” or “Ecocert.” Additionally, read ingredient lists carefully. Genuine organic products will have minimal synthetic additives. Be wary of products that claim to be organic but have a long list of unrecognizable chemical ingredients.

Q: Are organic beauty products more expensive than conventional ones in India?

Organic beauty products can sometimes be slightly more expensive. But the price difference is often justified by the use of high-quality, ethically sourced ingredients. The market for organic products is evolving, and as demand increases, prices may become more competitive. Consider it an investment in your skin’s health and the environment.

Q: Can organic beauty products deliver the same results as conventional ones?

Yes, organic beauty products in India can be as effective as conventional ones. The key lies in understanding your skin’s needs and choosing products that address specific concerns. Some people even find that organic products provide longer-lasting benefits. They often lack harsh chemicals that may cause short-term improvements but contribute to long-term skin issues.

Written by Debasmita Bhattacharya

Debasmita is a content writer and copywriter with a passion for science. She began her writing journey in May 2019 while pursuing her bachelor's. She went on to complete her master's and worked as a Research Intern at ICMR-National Institute Of Nutrition where she worked on malnutrition and autoimmunity-related diseases. She has a knack for health, wellness, and beauty and believes there is immense unexplored potential in Indian nutrition and traditional medicine. She writes extensively researched articles about ayurveda, organic beauty, and more citing relevant resources in medicine for YHI.

Leave a Reply

Your email address will not be published. Required fields are marked *

The reCAPTCHA verification period has expired. Please reload the page.

traditional Rajasthani Jewellery

Rajasthani Jewellery: An Exemplification Of Tradition And Glamour

Rajasthani Fabrics

Everything You Need To Know About Rajasthani Fabrics