Dressfolk is a curator of Indian ethnic crafts and make handcrafted contemporary wear for women using only sustainable methods of production.
At present, the Indian Textile industry employs over 45 million people directly and about 60 million indirectly. The Fashion industry is the second most polluting industry in the world and over 65% of Child labour are employed in the sector globally. India too contributes to this percentage. Owing to the fact that the Indian apparel market is taking up a dull and repetitive tone, Dressfolk, a Delhi based start-up asked itself, “Aren’t we giving up too much, for too less?”
Where it all Began..
Dressfolk was founded by Mr. Nitin Mehrotra in the year 2017. The office was first located at the Capital Building at the Bandra Kurla Complex, Mumbai. But now, the company runs from Delhi though it claims that its heart lies all across India.
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Dressfolk is wholesale e-commerce platform for Indian apparels and crafts. The company incorporates only eco-friendly elements and sustainable methods of fashion production in making its garments.
Mr. Nitin Mehrotra was a finance graduate from the Narsee Monjee Institute of Management Studies (NMIMS) when he first conceived of a start-up in the fashion Industry. He also worked in design and development at the Bharti Airtel Foundation and also as an associate in market designing.
With the idea to make fashion sustainable and green again as it once was, Mr. Nitin founded the platform that is a direct consumer company in the fashion and lifestyle domain where Indian ethnic crafts can become high street fashion.
What’s different about Dressfolk?
The production of each of the garments put for sale takes place in the region where it is actually performed irrespective of how remote the place may be in the country!
The company directly works with the artisans who handcraft the garments and have a high control over the quality and sizing of the handicrafts. The creation of traditional Indian artisans is directly brought before the consumers through the company’s own portal.
Currently, the company is working extensively on the Dabu Craft, which is a mud resist hand-block printing technique performed by the traditional artisans from a paste that is made from four elements, Clay, Acacia gum, Limestone and Wheat powder. The dyes that are used in this method of handcraft are also completely natural and eco-friendly. The craft is native to the Bagru village from Rajasthan.
Are there other issues that Dressfolk provides a solution for? YES!
According to the company, every new collection in the fashion market in almost every aspect, looks like a clone of the previous one…. The market is clearly failing to utilize its own indigenous resources for a sustainable and contemporary fashion…..
Dressfolk therefore aims to break this monotonous design chain and tries to find that one unique piece of craft that is as unique as the person donning it.
The company’s thought is simple, “to convert Indian crafts into comfort, contemporary clothing to make it more relevant to the modern maverick community of women.”
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Novel yet affordable
The company does not associate or follow the traditional retail model that the present apparel industry follows. It ensures a fair and honest price at the best interests of the artisans, consumers and the platform and does not offer any hefty markups to the consumers. The company only emphasizes affordable prices from the very day of its availability on the platform and makes sure a great deal of apparel is available.
Only upwards from here!
The ethos of such a mindful e-commerce platform reflects in their range of clothing. Today, and in the days to come, the platform aims to journey across the nooks and corners, lengths and breadths of India to make the tales of every crafts man a part of their own.
Dressfolk believes that the Indian traditional craft forms have the ability and power to reduce the pollutants emitted by the fashion sector.
Let’s do our bit towards helping Dressfolk – you can check them out here https://dressfolk.com/
Happy Shopping! 🙂
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