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20 Best Face Serums Available In India 2023

Skin problems such as acne, wrinkles, fine lines, and darkening can take over everyday life and have a significant impact on self-confidence. With our help, find the best face serums on our list to treat your skin issues and get back that glowing, youthful skin.

Best Face Serums Available In India

Dermatologists recommend incorporating a good face serum into your regular skincare mix. Skin Serums aid in managing all kinds of skin ailments affecting your appearance. This is because face serums contain powerful active ingredients that target a variety of skin problems, such as niacinamide, retinol, vitamin C, and hyaluronic acid. Find the best face serums from our list of natural and organic face serums available in India in 2023 for your skin problems and skin type.

Regular use of a face serum can help you get clear and shining skin. You can apply serum very easily to the face and spread it with your index and middle finger to penetrate your skin deeply.

Buy Ayurvedic Face Serum “Safranyam” 

20 Best Face Serums to Buy in India

1. Biotique Dandelion Youth Anti-Ageing Serum

Biotique Dandelion Youth Anti-Ageing Face Serum

Dandelion Youth Anti-Ageing Serum is a powerful and effective solution to revitalize and refresh the skin. Its special formula combats the signs of ageing by nourishing skin with an advanced blend of a dandelion flower, quince seed, almond, sunflower, beeswax, groundnut oil & nutmeg.

Dandelion can also help heal acne, eczema and psoriasis. Quince seeds provide a nourishing, moisture-retaining and deeply soothing effect. It can lighten dark spots and brighten skin tone for a more vital, younger outlook.

Price: Rs 275 (40ml)

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2. Kama Ayurveda Kumkumadi Miraculous Ayurvedic Night Serum

Kama Ayurveda Kumkumadi Miraculous Ayurvedic Night Serum

Kumkumadi Miraculous Ayurvedic Night Serum from Kama Ayurveda is a clinically-tested product with remarkable effects in just 4 weeks.

It is a powerful and luxurious natural serum enriched with Ayurvedic ingredients, which target signs of ageing, improve overall skin texture, and promote the growth of new, healthy skin. 

The main ingredients in this face serum include Saffron, Kumkumadi, Lotus, Sandalwood, Mulaithi, Vettiver, Manjhistha, Banyan Leaf, etc.

Kumkumadi has proven to be an effective solution in lightening dark spots, blemishes, and overall discolouration of the face and it helps you attain an even complexion. It also helps to reduce wrinkles and fine lines, promote collagen production, and increase the firmness and elasticity of the skin.

Kumkumadi also has antioxidants that help to neutralise free radical damage caused by environmental factors. This luxurious serum is an excellent addition to your nighttime skincare routine.

Price: Rs 3195 (12 ml)

3. Forest Essentials Rasa Activating Serum 

Forest Essentials Rasa Activating Face Serum 

Forest Essentials Rasa Activating Serum is a natural, plant-based serum that helps to revive skin’s natural radiance, improve elasticity, reduce the appearance of fine lines and wrinkles, and defend against environmental stressors.

This serum was voted ‘Best Face Serum’ at the Vogue Beauty Awards. The idea for this particular recipe originated from the Indian ritual of Ushapana, the first drink of early morning water.

It has a blend of a variety of ancient ingredients such as Neel Kamal seed extract, Priyangu Seeds, Licorice, and orange peel. All of these ingredients are renowned for their skin-rejuvenating qualities. 

Price: Rs 3475 (30ml)

4. Ananta Hemp Works Imroz Face Serum

Ananta Hemp Works Imroz Face Serum

Ananta Hemp offers this wonderful Vitamin C and Face Serum with Hemp Seed Oil and Kakadu Plum. This is one of the best face serums available that is enriched with Vitamins C & E and repairs dull, tired skin. It promotes cell regeneration leading to youthful and radiant skin.

It contains Hemp Seed oil which is a tried and proven native ingredient that treats and removes all visible signs of ageing.

Regular use of this serum provides an even skin tone, deep hydration, nourishment and a firm younger looking skin. The Kakadu Plum extract inhibits melanogenesis that causes hyperpigmentation and dark spots leading to a clear, even skin tone.

Price: Rs 360 (15ml)

5. Just Herbs Gotukola Indian Ginseng Rejuvenating Beauty Elixir Facial Serum

Just Herbs Gotukola Indian Ginseng Rejuvenating Beauty Elixir Facial Serum

Just Herbs Gotukola Indian Ginseng Rejuvenating Beauty Elixir Facial Serum is a 100% natural, vegan-friendly product to nourish and protect your skin.

The serum is infused with a variety of Ayurvedic herbs, including Gotukola, Indian Ginseng, Rosehip seed oil, Liquorice etc. and is designed to help reduce the appearance of wrinkles and provide anti-ageing benefits. 

The serum can be applied topically to the face and neck and also helps to reduce dark spots, pigmentation, and blemishes. This facial serum is free from parabens, sulphates, and other synthetic ingredients, making it a safe and effective option for all skin types.

Price: Rs 1925 (30ml)

6. The Tribe Concepts 24k Kumkumadi Thailam

The Tribe Concepts 24k Kumkumadi Thailam

Tribe Concepts 24K Kumkumadi Thailam is a traditional ayurvedic serum for improving overall skin health. This oil-based serum is derived from a combination of saffron, manjistha, and turmeric.

It helps even out complexion, reduces discolouration, and improves the appearance of dull, dry skin, as well as reduces signs of ageing. This oil can also be a massage oil for relaxation and stress relief.

Kumkumadi oil brightens the skin giving an even-toned glowing and smooth skin. It clears blemishes, reduces pigmentation, and works wonders on wrinkles and fine lines around the eyes and mouth. It lightens undereye dark circles as well.

Price: Rs 699 (30ml)

7. Khadi Natural Vitamin C Face Serum

If you are going to make a list of the best face serums, especially natural or ayurvedic serums, you cannot leave out Khadi Natural’s products.

Khadi Natural Vitamin C Face Serum

Khadi’s Vitamin C Face Serum contains Green Tea extract, Liquorice extract, Rose extract, and Aloe Vera extracts along with Citrus extracts from Lemon and Oranges. It also has Hyaluronic acid and Niacinamide which are the current wonder ingredients of every face serum in the industry.

The combination of these ingredients helps to reduce sun damage and promote skin revival. In addition to improving complexion, this serum helps to increase collagen production, reduce blemishes, and fight against free radicals. 

The Vitamin C Face Serum can be used both day and night and can be applied alone or mixed with other creams or oils. Its nourishing formula sinks into the skin quickly and leaves behind a light, pleasant scent.

Price: Rs 699 (30ml)

8. Vilvah Milk Drops Brightening Serum

Vilvah’s unique milk drops is one of the best brightening face serums available in the market right now.

Vilvah Milk Drops Brightening Face Serum

Vilvah Milk Drops Brightening Serum is a vegan, cruelty-free serum that helps to brighten the skin and reduce dark spots. It contains milk proteins as well as aloe vera, hyaluronic acid, and glycerin to nourish and hydrate the skin. 

This product helps to even the skin tone, fade dark spots, and reveal a brighter complexion. It also helps to reduce inflammation and protect the skin from environmental aggressors. 

This serum is designed to be applied directly to the skin and massaged for the best results. It’s meant to be used twice a day (morning and night) for maximum benefits. With regular use, this serum can help to eliminate dark spots and create an overall brighter, radiant complexion. It’s a great choice for those looking to brighten and even their skin tone.

Price: Rs 640 (20ml)

9. The Ayurveda Experience Safranyam

The Ayurveda Experience Safranyam

Safranyam, the Glow-Boosting and Brightening Light Face Oil is a concocted from Saffron, Rose, Turmeric, Lotus, Lodhra, Vetiver, Tejpatta, Priyangu and Liquorice. 

TAE recommends 3 drops of this oil to be spread and massaged on your face evenly. It gives an immediate afterglow which becomes permanent after regular use. The oil works well on skin prone to breakouts, acne, etc with active ingredients like Turmeric and Lodhra acting as natural anti-inflammatory agents. 

Safranyam contains 16+ household spices and herbs that lighten stubborn dark spots. It also improves the overall strength of the skin and keeps it hydrated all day long. 

Price: Rs 649 (30ml)

10. Haappy Herbs Pomovita Vitamin C Radiance Boosting Serum

Haappy Herbs Pomovita Vitamin C Radiance Boosting Face Serum

A start-up beauty and wellness brand from the southern part of India, Haappy Herbs by Shrutika offers a well-curated and exclusive line of beauty products.

Their Pomovita Vitamin C Radiance Boosting Serum is a day serum that contains Pomegranate extracts, Orange extracts, Vitamin C and other natural ingredients. It is another one of the best face serums available in the market, albeit coming from a small and local brand.

The fruit extracts in the serum promote skin cell regeneration and elasticity, maintain the pH of the skin and boost the overall health of the skin. It gives a natural radiance on regular use that stays throughout the day.

The serum can be used in the morning by using just a couple of drops over a clean face and spread evenly.

Price: Rs 785

11. Bella Vita Organic C-Glow Face Serum

Bella Vita Organic C-Glow Face Serum

Bella Vita’s C-Glow Face Serum is a brightening and anti-pigmentation serum. It is an intensely hydrating, anti-ageing cocktail that works to revive the skin for a beautiful, glowy complexion.

This innovative serum blends plant extracts, powerful antioxidants, and high-potency Vitamin C to promote a powerful anti-ageing effect. The lightweight, fast-absorbing formula helps to boost collagen production, reduce inflammation, and protect the skin from environmental damage.

Vitamin C and coffee extract in the serum improve the skin tone, reduce dark spots and blemishes and give brighter, glowing skin.

Price: Rs 375 (30ml)

12. WOW Skin Science Vitamin C Serum

Wow Skin Science Vitamin C Face Serum is the answer to dry and ageing skin. It contains two stable variants of Vitamin C, ascorbyl methyl silanol pectinate and ethyl ascorbic acid, which protects the skin from external influences and evens out the colour of the skin. 

This formula also contains witch hazel extract that helps cleanse the skin, tighten pores, and eliminate redness. Hyaluronic acid intensely moisturizes and promotes collagen production.

The serum improves the overall texture of the skin, rejuvenates dull and tired skin, and adds a radiant glow. 

Price: Rs 699 (30ml)

13. mCaffeine Green Tea Face Serum with Vitamin C & Hyaluronic Acid

The mCaffeine Green Tea Face Serum with Vitamin C and Hyaluronic Acid nourishes, revitalizes and strengthens skin. The serum is a powerful formula containing Vitamin C, Green Tea Extract, Hyaluronic Acid and other natural ingredients that help to firm, protect and brighten skin. 

Vitamin C helps boost collagen production for a firmer appearance, while hyaluronic acid works to attract and retain moisture for a moisturized and hydrated complexion. Green Tea Extract is formulated to deliver antioxidants to fight free radicals, reduce the appearance of dark spots, and protect skin from future damage caused by environmental stressors.

The serum is light on the skin and absorbs quickly, leaving the skin looking brighter and softer. This face serum is ideal for all skin types, as it helps to nourish, calm, protect and improve the skin’s overall health while giving it a natural glow.

Price: Rs 625 (40ml)

Recommended Story – 10 Best Aloe Vera Products To Use For Your Skin

14. The Moms Co. Natural 10% Vitamin C Face Serum

The Moms Co. Natural 10% Vitamin C Face Serum

The Moms Co. Natural 10% Vitamin C Face Serum is a great choice for anyone who wants to keep their skin looking youthful, healthy and radiant. Not only is it all-natural, but its combination of powerful, antioxidant nutrients and natural essential oils will help to restore and protect your skin, leaving it looking healthier and more radiant over time.

It is a great way to rejuvenate your skin and give it a more natural glow. This serum combines natural antioxidant nutrients to help protect your skin from free radicals and environmental damage.

Price: Rs 595 (30ml)

15. St Botanica Vitamin C 20% + Vitamin E & Hyaluronic Acid Professional Face Serum

 St Botanica Vitamin C 20% + Vitamin E & Hyaluronic Acid Professional Face Serum

St Botanica Vitamin C 20% E & Hyaluronic Acid Face Serum is a potent, antioxidant-rich face serum that helps to improve the appearance of dark spots, brighten the skin tone, protect against environmental stressors, and hydrate skin for a healthier-looking complexion. 

The advanced formula is powered by a unique blend of 20% pure Vitamin C, which acts as a powerful antioxidant to neutralize free radicals and support collagen production; Vitamin E, with its antioxidant properties, helps skin retain its youthful appearance; and Hyaluronic Acid, a natural humectant to lock in moisture and keep skin plump and hydrated. 

This potent serum helps reduce the visible signs of ageing while promoting an even skin tone and complexion. Use this serum as part of your daily skincare routine to help protect your skin and reveal a brighter, more vibrant complexion.

Price: Rs 699 (20ml)

16. Mama Earth Skin Illuminate Face Serum for Radiant Skin with Vitamin C and Turmeric

This is another popular product. The brand does not just have the one of the most effective and best face serums in the market, but also other great skincare, haircare and body care products.

Mama Earth Skin Illuminate Face Serum for Radiant Skin with Vitamin C and Turmeric

Mama Earth Skin Illuminate Face Serum for Radiant Skin with Vitamin C and Turmeric is an excellent choice for those seeking brighter, more even skin tone and maximum hydration without the use of harsh chemical ingredients.

It contains Vitamin C that boosts collagen production and cell regeneration, and Turmeric which is a powerful antioxidant and anti-inflammatory reviving skin back to its natural radiance.

Price: Rs 599 (30g)

17. Planet Ayurveda Anti-Ageing Face Serum

Planet Ayurveda Anti-Ageing Face Serum

Planet Ayurveda Anti-Ageing Face Serum is an all-natural serum created to reduce the signs of ageing and keep skin looking youthful. Curated by qualified and practising Ayurvedic MD physicians, this serum is one of the best anti-ageing products available in the market.

It contains Orange peel extract, Mulberry extract, Argan oil and Vitamin E – all of which are powerful skin-rejuvenating ingredients. The application of this serum is an easy, hassle-free process due to its non-greasy consistency. Before application, washing your face and patting it dry is advised.

Then, apply a few drops of serum to the face, massaging it gently in circular motions. Allow the serum to be absorbed into the skin and follow your normal skincare routine. With regular use, this serum can help prevent premature ageing and restore the skin’s youthful, healthy glow.

Price: Rs 790 (50g)

Buy Ayurvedic Face Serum “Safranyam”

18. Blue Nectar Kumkumadi Thailam Face Serum for Glowing Skin with Pure Sandalwood & Saffron

Blue Nectar Kumkumadi Thailam Face Serum for Glowing Skin with Pure Sandalwood & Saffron

Blue Nectar Kumkumadi Tailam Face Serum is a luxurious and effective face serum. It gives glowing and radiant skin with its unique blend of herbs and oils.

This serum is formulated with 26 natural active ingredients renowned for their skincare benefits. They include Kumkumadi, Sandalwood, Lodhra, Patanga, Manjistha, Sesame, Priyangu and Red Sandalwood. This serum is enriched with nourishing ingredients that help to lift, firm, and hydrate the skin.

The lightweight and non-comedogenic formula of Blue Nectar Kumkumadi Tailam Face provides anti-ageing, anti-oxidant, and anti-inflammatory benefits and nourishment to the skin. Additionally, the oil-based formulation helps to keep the skin moisturized and hydrated for a healthy and glowing complexion.

With regular use of Blue Nectar Kumkumadi Tailam Face Serum, the skin is renewed and is able to look radiant, youthful and bright.

Price: Rs 1495 (30ml)

19. Good Vibes Rosehip Radiant Glow Face Serum

The Good Vibes Rosehip Radiant Glow Face Serum is a natural facial serum with powerful ingredients and extracts. They help nourish, repair, and rejuvenate the skin. 

The serum contains rose hip fruit oil rich in vitamins, minerals, and essential fatty acids. It helps moisturize, protect, and regenerate the skin. This lightweight and fast-absorbing serum also features sesame seed extract, almond oil extract and Vitamin E. 

With the Good Vibes Rosehip Radiant Glow Face Serum, you’ll be able to give your skin the love and attention it needs to look and feel healthy and radiant.

Price: Rs 399 (30ml)

20. Urban Botanics Advanced Vitamin C Face Serum

This may be the last of the best face serums, but definitely not the least by any measure. Urban Botanics Vitamin C Face Serum is an all-natural, cruelty-free and vegan-friendly skin care serum designed to help skin look and feel its best. 

This daily glowing serum contains 20% L-ascorbic acid, a very stable variant of vitamin C, that moisturizes the skin while removing impurities and acne. It also contains antioxidant green tea extract to reduce inflammation, reduce dark spots and fight free radicals. 

Hyaluronic acid in serum rejuvenates the skin, stimulates collagen production, and provides intensive moisturization to the skin. Moreover, it is suitable for all skin types. The product retails for Rs. 379 on Amazon.

Price: Rs 449 (30ml)

Go for the product that suits your skin type and budget to solve your existing skin problems.

Also Read – Best Vitamin C Serums for Ageless Skin in India

Frequently Asked Questions

What are the best face serums available in India?

Our Top Picks

  1. Biotique Anti-Ageing Serum
  2. Kama Ayurveda Kumkumadi Thailam
  3. Forest Essentials Rasa Activating Serum
  4. Imroz Face Serum
  5. Just Herbs Gotukola Face Serum
  6. The Tribe Concepts 24k Kumkumadi Oil
  7. Khadi Natural Vitamin C Serum
  8. Vilvah Milk Drops
  9. Haappy Herbs Pomovita Serum
  10. Bella Vita Organic C-Glow Face Serum

How do I choose the best face serum for my skin type?

When selecting a face serum, it’s important to consider your skin type.

For dry or dehydrated skin, look for serums containing hyaluronic acid or glycerin for intense hydration.

For acne-prone skin, look for serums with ingredients like salicylic acid or niacinamide to target breakouts and reduce inflammation. Consider consulting with a dermatologist to determine which ingredients and formulations would work best for your unique skin needs.

What serum should I use to reduce ageing signs?

If you’re concerned about signs of aging, serums with ingredients like retinol, vitamin C, or peptides can help improve fine lines and wrinkles.

How should I apply a face serum?

Face serums are typically applied after cleansing and toning, but before moisturizing. Follow these steps to incorporate a face serum into your skincare routine:

  1. Cleanse your face with a gentle cleanser suitable for your skin type.
  2. Tone your skin with a toner or essence to balance the pH levels and prep the skin.
  3. Take a few drops of the serum onto your fingertips or palm.
  4. Gently pat or massage the serum onto your face and neck, avoiding the delicate eye area.
  5. Allow the serum to fully absorb into the skin before applying your moisturizer.
  6. Follow with sunscreen during the day to protect your skin from harmful UV rays.

Remember to read the instructions provided by the specific serum you’re using, as some may have specific application recommendations. Additionally, it’s important to introduce new serums gradually into your routine to monitor your skin’s response and ensure compatibility.

Written by Dr Janani Arvind

Janani Arvind is a Dental Surgeon from Tamil Nadu with 5+ years of clinical experience. Her favourite past time is reading books and writing poetry. Her passion for writing began in her undergraduate days and has 2 years of experience now, writing on Health, Wellness and Beauty-related topics.

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