Digital marketing is a marketing technique that involves reaching customers through online mediums.
Marketing techniques evolve depending on what the customers are utilizing. Print mediums like newspapers and magazines were the primary sources of advertising for a very long time till the radio came into picture . Next came the Television, one of the most common devices which provided a huge reach. Indeed, even today TV advertising is one of the most premium advertising medium used by big companies.
Fast forward to the era of internet. The way humans lived gradually changed, with technology enhancements in devices and internet speeds increasing, today digital has become the most popular medium for marketing by companies big or small.
Everything is online right from entertainment to news to shopping. Digital is where the customer is and this space only seems to be growing and so do careers in this field. Digital Marketing hence is a promising career option to get into.
So let see why companies need digital marketeers and the various career options available in this field
Why companies need Digital Marketing?
1. Internet Users
India is the second largest online market in the world with more than 560 million internet users in 2020. It has been estimated that by 2023, India would have over 650 million internet users. The internet penetration rate is around 50 percent presently compared to 27% five years back.
These numbers are testimony enough that digital is where half the population of India is and hence most companies are going the Digital Marketing way.
2. Opportunity for segmented Targeting
Segmented targeting has many a times been a challenge through the traditional marketing way due to little knowledge about the customers.
Today companies know their customers at a granular level through various digital platforms and hence have the capability to target the right segment thereby reducing their spends and increasing ROIs.
Ex: Today we can contact a group of people by area, age, sexual orientation, training, interests, individual data, and so forth. Indeed, we have many procedures to focus on a specific crowd.
3. Cost Effectiveness
Digital Marketing is proving to be a boon for startups and small companies as it allows reaching sizeable audience with limited budgets. Even big brands are adopting this medium which is proving to be highly effective and cost efficient compared to the traditional ATL and BTL advertising.
Career Options in Digital marketing in India
1. A job in the industry:
The straightforward and most ideal approach to begin your profession in digital marketing is to get job with a company in the field. In digital marketing, there are various specializations so you will have various alternatives to begin your profession.
Junior and Mid-Level Career Options include:
- Digital marketing intern
- Digital marketing executive
- SEO Executive
- Link Building specialist
- Social media specialist
- Google Ads specialist
- Email marketing specialist
- Web Analyst
- Online reputation executive
- Content marketing executive
Higher Level Digital Marketing Job Titles
- Digital marketing strategist
- Digital marketing manager
- Social media manager
- Digital Marketing Head
- Paid Advertising manager
- Digital Branding Head
2. Become a Professional Blogger:
Numerous digital marketing experts pick full time blogging as their profession. With the right amount of passion and devotion , numerous experts are effective bloggers in their specific field/genre. Once you are able to establish ourself as an expert in your niche, you can start earning through ad revenue and related revenue streams.
3. Earn with Affiliate Marketing and AdSense:
You can begin your blog/site/application in your area of expertise and get traffic/relevant audience on your website. Once you have a sizeable traffic, you can make decent money with AdSense /ad networks and offshoot marketing strategies like affiliate marketing.
4. Start your own Digital Agency:
If you have experience in dealing with a business and have the assets and contacts then you can begin your own full-time digital marketing agency. You can have a team of specialists in the areas of SEO, SEM, Content, Graphics, Social Media etc and it could be the beginning of a great future.
5. Become a YouTuber:
You can decide to turn into a full-time YouTuber in your area of expertise. You have to concentrate on the nature of the substance and building your crowd base on YouTube. When you begin getting followers and subscribers, you are all set to start earning money through ads and brands who would be ready to pay you for endorsing their brand.
Recommended Story – Top 10 Most Popular YouTubers in India
6. Start your Dropshipping business:
Dropshipping is a business model in which you can sell items online to customers without claiming the stock genuinely with you. For the most part in this business, you have to build up a web-based business site in Shopify and select your items depending on your examination. At that point, for example you can associate your store with the manufacturer and online retailers like Ali Express, Indiamart etc. All the item costs are increased and when you sell an item, the manufacturer will send the item to the customer and you make a commission
With Digital audience increasing by the day, Digital Marketing has a great future..
