Literally translating to “flower girl”, Phulari is a unique platform presenting the beautiful Indian handloom to urban population. India, being such a diverse country, is the home to several art forms. These art forms have developed over thousands of years.

Many small artisans have suffered due to the industrial revolution. However, due to the industrial revolution, art has also suffered and so has creativity. Art is more than just aesthetics. It is a part of a cultural identity which should never be lost.  

The Designs: Many designs on Phulari are inspired by nature and feature beautiful vibrant colours with floral patterns. Let’s drive a little deeper into the designs. Phulari items feature beautiful handicraft techniques like hand embroidery, hand painting, and hand block.

The vibrant fabrics feature geometrical patterns, motifs, flowers, birds, animals and other natural elements to add a dash of freshness into tradition. Such pure fabric in such natural design could be the perfect fit for spring and summers.

What do we love about Phulari?

Phulari is committed to providing livelihood to small artisans and bringing a change in the ethnic wear industry. The brand’s designs perfectly justify the name Phulari.  The bright and vibrant statement dupattas are sure to grab your attention and are our favourite in the collection.

Such dupattas can add colour to even the most boring kurtis and suits.  All the other items like sarees, suits, and shawls are not far behind.