cool urban culture, people are moving away from their roots. It was in this environment that three friends and batchmates, Sumiran Pandey, Shivani Dhar, and Himanshu Khar, from the prestigious National School of Design, Ahmedabad brought handicrafts to the forefront with their academic research project Gaatha. 

Something that started as a college project is now a globally acclaimed Indian handicrafts marketplace. Gaatha highlights India’s handicrafts and the anonymous artisans around the world. It features beautiful products made with traditional Indian techniques puts on display the lost talents of India. As each product is handmade, there is a beauty to the products of Gaatha that cannot be replicated. Each product is unique and made with hours of effort. 

Not only do you get beautiful sarees, stunning stationery, T-shirts, stoles, and paintings from Gaatha, but you also help to improve the rural and artisan economies. Ajrakh and dabu clothing, appliqué upholstery, and handloom weaves are just a few of the items you may expect to see when they arrive straight from the studio.

Gaatha aims to build a connection between customers and craftsmen by emphasizing the versatility and usefulness of craft. They intend to empower the craftsman in developing modern & meaningful designs that are a mix of contemporary and ethnic, as well as maintain transparency to ensure that all good practices are preserved and that all procedures are humanistic and environmentally balanced through regular exposure. 

This year, Gaatha is completing a full 12 years of keeping Indian art and culture alive and providing excellent quality products to each customer. Whether you require something for the home, the closet or as a gift, Gaatha has something to fulfill every need.

By purchasing from Gaatha, not only do you get your hands on stunning products, you also help sustain beautiful Indian art and artists.